Me and Greenbuild — is you is or is you ain't?

Greenbuild starts today. The company's not sending me this year. That is, they weren't until a few days ago. I was in Almeria, Spain, at Cosentino's offices when I got the news. (I intend to post about that Spain jaunt after I get myself dug out; but right now, I'm sitting in BWI waiting on a connecting flight to Phoenix, and Greenbuild.) I'm not entirely sure that I'm looking forward to Greenbuild this year, to be honest. I'm on an exhibitor registration, rather than press, so anything beyond the trade show floors — there's two of those this year — is outside the scope of whatever color badge I'll have. No educational sessions, plenaries, master speakers for me... it's going to be products, products, products (plus whatever other stuff I can sneak into — and it does look at this point like I'll be able to get into the opening plenary). Don't misunderstand. There's definitely enough in the Expo to keep a person busy and interested throughout its limited run. As noted here previously, using all the available time that the Expo is open to visit each exhibitor gives only about one minute for each. Now, I don't think that anybody would want to visit each and every booth — at least, I certainly don't want to. I worked over the exhibitor pile last month to generate a list of GreenSpec-listed companies — and it seemed to me like there's going to be some pretty lousy stuff touted on that floor... and way more greenwash than any previous Greenbuild. I should probably admit that this is something I do: lead with skepticism. I bet I'll end up having a good time... I usually seem to. They're calling my flight.