2030 Culture: Six Selfish Reasons to Commit

Whether it’s The Motorcycle Diaries to The Muppet Movie, everyone knows that when you’re on a road trip, arriving at your destination is secondary. Road trips are mostly about building relationships and radically rethinking how you live your life.

Replace “road trips” with “climate change goals,” and you’ll get a sense of how transformative the 2030 Commitment can be. This isn’t a movie, but the process of working toward 2030 emissions targets is having a profound effect on how firms practice architecture.