Kinetex: Just Don't Call It a Carpet Tile

The product of more than 15 years of development, “Kinetex is the first new category of flooring that’s been introduced in 10 years if not longer,” trumpets Keith Gray, director of product innovation at J&J Flooring Group. The 24" x 24" semi-rigid tiles are thinner, weigh less, and are less expensive than most standard carpet tiles—at approximately 0.20" thick compared to 0.25"–0.60"—and have a tough, woven-fiber-surface wear layer. Though Kinetex shares some similar materials to carpet, “We go out of our way to make sure people don’t think of this as a carpet,” he said.