Benjamin Moore Natura Adds Mystery Biobased Content

Using biobased content in building products in place of petrochemicals seems like a no-brainer, but in order for that content to have a positive environmental benefit, it has to come from a responsible source and function as well as or better than the material it replaces.

Most biobased coatings, such as milk paint, are generally not suitable for heavier-traffic residential and commercial applications that have to withstand abrasion and other performance requirements, but Benjamin Moore and Dutch resin manufacturer DSM have teamed up to develop the Natura Renew line of biobased acrylic paint, which they say performs just like standard paint. Unfortunately, the companies are not revealing the plant source of this biobased material, making it impossible to judge the paint’s overall environmental performance.